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2025 Week 7: Beauty Brand and Product Launches

Published February 13, 2025
Published February 13, 2025
Kosas

This week, sweet treats continue to inspire beauty as Dove expands its collaboration with cookie brand Crumbl, Earl of East launches a croissant-inspired candle, and Neom Wellbeing introduces Matcha and Mocha diffuser pods. In other news, Beyoncé’s Cécred has debuted hair tools, celebrity tanning artist Isabel Vita of Dolce Glow has revealed her next beauty venture, and Sephora has announced its 10th UK store. Here’s what else recently caught our editorial team's attention in the past seven days.RETAILBodycare brand Luna Daily—which had the first pregnancy-and motherhood-focused range stocked in Sephora US—has expanded to Sephora Middle East. The brand's entire collection of products are now available in stores across the UAE, Saudi Arabia, Qatar, Bahrain, and Kuwait.Aesop has opened a new store in Leeds, England. The store, located in Victoria Leeds County Arcade, reinstates the interpretation of a bathroom as a place to unwind, converse, and cleanse through a sequence of three rooms, interconnected by an enfilade.After success on Target.com, Timeless Skincare is launching into Target stores. The brand will stock its four best-selling serums 20% Vitamin C + E Ferulic Acid Serum, Coenzyme Q10 Serum, Matrixyl Synthe’6, and Matrixyl 3000 in 1,500 stores nationwide.Sephora has announced plans to open a second store in Manchester. The shop, which will be the 10th Sephora door in the UK, is set to be located in Manchester Arndale Shopping Centre and will open in summer 2025.Gen Z skincare brand Bubble has expanded to Canada, launching in 1,300 Shoppers Drug Mart stores.

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